Be the AUTHORITY on the Subject and win! Don't Get Greedy.
We are the Best Company providing Search Engine Optimization for Attorneys and here is another fascinating illustration of why. (going for too many categories "waters" down the site! You can do it but it takes time and a much bigger site. A 20 page site can beat a 100 page site about a major category if the 20 page site is specific and the 100 page site trys to go over every topic of Criminal Defense. This is a fascinating topic and great way to beat your Peers, read below to understand it better)
Remember, the goal is to create an Attorney Website that is Optimized well with Internet Marketing principles in mind. You are an attorney in a particular city so you already have a niche. Example: “Tulsa DWI Attorney” “Tulsa DWI Lawyer”. Your title tag might set the tone for you site like this,
“DWI Attorney Tulsa – DUI Lawyer in Tulsa – Criminal Defense, Oklahoma”
Ok, this is a 60+ character Title which is the maximum amount of characters that Google will recognize in a Title Tag. This sets the tone for the site and focuses down on the two main keywords, “Tulsa DWI Attorney” and “Tulsa DWI Lawyer”. We left room for other Criminal Defense categories that you might specialize in but DWI is your “bread and butter” so we focus down on that.
Remember, we are literally going to get hundreds of extra keywords with this because we are going to write properly coded keyword content and add new pages as time goes on. You will end up ranking well for:
DWI Attorney in Tulsa, DWI Lawyer in Tulsa, DUI Attorney in Tulsa, DUI Lawyer in Tulsa, DWI Breathalyzer Test Tulsa, DWI Breathalyzer Attorney Tulsa, ETC ETC ETC… The list goes on and on as long as we have relevant subject matter that is written correctly. AND, ALL THE OTHER THINGS THAT NEED TO BE DONE ARE GETTING DONE. SUCH AS, A BLOG, INBOUND LINKING, NEW CONTENT, PROPER SITE SET UP FOR CODING IN DOZENS OF CATEGORIES, Article Linking CAMPAIGNS, ALL ONGOING NEW CONTENT PAGES SET UP PROPERLY ETC….
OK, DID YOU READ ALL OF THAT ABOVE? Now you understand why you DO NOT WANT TO WATER DOWN YOUR SITE. Yes, I understand you are a Criminal Attorney and handle TWO DOZEN OTHER CRIMINAL LAW CATEGORIES. Don’t worry, we are going to eventually ad pages to your site about every single one of them and then some so that you can have a content rich site and also for auxiliary SEO effort. BUT, WE WILL FOCUS DOWN ON YOUR “BREAD AND BUTTER”
WHY? GLAD YOU ASKED! (read this next paragraph!)
GOOGLE WILL SEE YOU AS THE AUTORITY ON THE TOPIC. YOU WILL HAVE THE BEST, LARGEST AND MOST TENDED TO SITE ON THE TOPIC IN YOUR CITY. IT WILL BE THE GREATEST RESOURCE ONLINE ON YOUR TOPIC. WHAT DO YOU THINK THE SEARCH ENGINES DO WITH SUCH A WEBSITE? A WEBSITE THAT IS THE MOST INTERNET OPTIMIZED FOR ONE TOPIC. I MEAN, IT’S THE UNCONTESTED AUTORITY ON THE SUBJECT MATTER. AND, BY THE WAY YOU HAVE THE BEST WEBMASTER IN ATTORNEY SEARCH ENGINE OPTMIZATION CREATING IT.
THEY RANK IT AT THE TOP! THAT’S WHAT THEY DO BECAUSE THERE IS NO BETTER SOURCE FOR THE SUBJECT.
OK, I DRILLED IT INTO YOUR HEAD ENOUGH. Call Lawyer SEO Gold today to get started!
Put us to work for you and find out what happens when our preparation meets the opportunity of working on your website.
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