Yes we are web geeks but we have business savvy and passion. A pure and simple web geek in our experience is lazy and Google hates lazy. I mean they really hate it. If you start slopping in pages without coding every little thing correctly then they don’t know what the site is about.

“Organic” optimization if the process by which we make our Attorneys websites look like the best choice to pull up for keywords. Google, Yahoo and Bing all provide a service to their customers. The person that types keywords into the search bar and clicks search is their customers.

Now, from the search the search engine does mainly 2 things. First they pull up what they believe to “truly” be the top 10 best websites for the keywords typed in. (example: “phoenix car accident attorney). Google would then pull up the “Top 10” sites for that keyword as they see the best top 10. These are the “Organic” keywords.

Guess what’s on the 2nd page, 3rd page, 4th page etc… On the second page you will find the next best 10, results 11 through 20 etc…. They literally will typically millions. You would want to be in the Organic Top 10 of course for as many keyword phrases in your specialty as you can possibly be.

OK, we said there were two main things that Google, Yahoo and Bing do when providing their service to their customer, the searcher. Number two is that they sell Attorney Advertising Online. These are called PPC (pay per click) or Paid Searching or Paid Advertising. There are usually about 3 of these highlighted very lightly at the top of the page and about 8 down the right hand side of the screen and sometimes even a few at the bottom of the page. The middle again is that Top 10 Organically Optimized words.

The paid advertising or PPC for Attorneys isn’t bad either and it’s how the search engine makes its money, but there’s a big difference in the two. You have to pay for the paid advertising or pay per click hence the name. Attorneys or anyone else do not have to pay for the organically optimized keywords.

There is one trend that is for sure and will continue. The cost of paid advertising for attorneys online will continue to go up. Additionally, it has gone up in price at an alarming rate. Why do you think that Google stock has done so well? It’s ok to pay for this service but the cost of a webmaster getting your keyword found organically is a much better ROI. The cost of paying for a “Great” webmaster for Attorneys on the other hand has remained pretty consistent. The point is, as many attorneys have already found out, you could easily find yourself not wanting to pay or not being able to pay for the cost of paid advertising online.

Organic Optimization of keywords for Attorneys is without a doubt what the focus should be of any online advertising campaign.

Our background is providing a great service at a great price. We understand what you are looking for and we have the skills to help you obtain it. Give us a call Today!

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