When you go onto Google, Yahoo or Bing you see 2 types of .com’s pull up. First at the very top, right side and very bottom of the page you see what is referred to as Paid Ads, PPC or Adwords. This is where businesses have set up an account with the search engine so that a small keyword relevant add pops up in a city they provide services to when people type in related keywords.

The websites that show up in the middle ten are called organic. Technically these are the top 10 best sites to go to for the keyword that you typed in the search bar at the top.

Ideally, you would pull up in the top 10 organic .com’s that show up. You don’t want to be on the second page for the top 11 thru 20 or third page. You want to be in the top 10 and preferably in the top 5 etc…

Additionally, it is good to be in the top 10 for hundreds of keyword combinations organically as well as in the adwords or PPC section for the Legal keywords that you want to show up for.

We want you to have both. So if someone typed in, “Divorce Attorney St. Louis” then you would pull up in the top 10 organically and also on paid advertising. But, we want you to pull up for literally hundreds of keyword combinations with your services. That’s what we do.

(PPC or Adwords with Google, Yahoo and Bing - We will manage your PPC account for the monthly SEO fee is quoted to you. It is part of every package because you should be paying for clicks until you are so busy with Organic Clicks that you can’t handle any more business.  (for the quoted pricing we will handle basic Google, Yahoo and Bing PPC accounts – management of additional paid advertising will be quoted on a case by case basis)

Remember, as the cost of Pay Per Click continues to go up then the Organic marketing that we provide will be able to be a nice buffer against these rising costs of getting clients. In the meantime, Paid Advertising, if managed conservatively, should be a part of any Attorneys Internet Marketing budget.

Give us a call today.